A brand is often identified by its design. Whether it’s a logo, a look, or anything else that increases an audience’s familiarity with a brand, its design is at its core. While a brand’s online presence largely determines its strategies and approaches today, one must also remember to build a strong offline presence.
Consistency is a factor that should permeate all offline and online sources of a brand’s website, storefront, social media, signage, and any other vertical or horizontal content. The design should flow smoothly from one source to another.
Creating a brand guide does not mean adding information and a color scheme. The brand guide should contain all the information about the chosen color scheme, design, and font, how it will look on paper and pencil, and how it should look on digital media. A true brand must set standards for its business that cover all aspects of brand design.
A consistent design team working on most commercial projects and their design factors are essential to creating a flawless look. A logo or any similar design element used across platforms must have the same look and feel wherever it appears. With a dedicated design team, communication with the audience will be consistent. When the same design team handles all design processes, brand understanding becomes very easy, and communication becomes smooth.
A strong brand strategy that communicates business messages and is a foundation for the organization’s concepts and visualizations is essential. Developing a new product or announcing a new campaign may require a brand strategy that defines your organization’s personality and helps the design team create a visionary story. The brand strategy must be consistent with the voice of the business, its principles, and what distinguishes it from competitors.
When creating an offline design that will be printed, it is essential to create designs in the highest resolution possible. The images should be of excellent quality for a website and suitable for large prints. Your digital designs should translate smoothly and easily into offline designs. While many businesses start online, once someone decides to grow, a great offline logo sets a solid foundation for the business. Therefore, planning a standalone design that represents your brand image and is print ready is essential.
If you are looking for a branded design agency, look around before choosing the first one you visit. Check prices from different agencies. A good agency usually offers you a free, no-obligation consultation to evaluate your brand and explain what they can do for you. Ask what they will do for you and if they will continue working after the initial brand setup. Check out local agencies and those a bit further away. Many emails and conference calls are available, so don’t worry about commuting to the office every week.
Summary
These key points will make your brand sustainable among your target audience.